PRIVACY POLICY
Effective as of June 12, 2026
Last updated June 12, 2026
INTRODUCTION
Mortgage Automated LP ("we," "our," or "us") respects the privacy of your information. This Privacy Policy is designed to assist you in understanding how we collect, use, share, and safeguard your information. This Privacy Policy applies to individuals who access this website ("Site") and any of our online and, where required, offline services (collectively, "Services").
From time to time, we may change this Privacy Policy. If we do, we will post an amended version on this webpage. Please review this Privacy Policy periodically.
If you have a consumer financial product or service with us, we will use and share any information that we collect from or about you in accordance with our U.S. Consumer Privacy Notice, which offers you certain choices with respect to the use and sharing of your personal information.
This Privacy Policy covers the following topics:
PERSONAL DATA WE COLLECT
HOW WE USE YOUR PERSONAL DATA
HOW WE SHARE YOUR PERSONAL DATA
COOKIES AND OTHER TRACKING TECHNOLOGIES
OPT-OUT PREFERENCE SIGNALS
SECURITY
THIRD-PARTY LINKS
CHILDREN'S PRIVACY
YOUR STATE PRIVACY RIGHTS AND ADDITIONAL DISCLOSURES
NOTICE TO CALIFORNIA RESIDENTS
ACCESSIBILITY
HOW TO CONTACT US
1. PERSONAL DATA WE COLLECT
We collect personal data from you through your use of the Site and Services. Personal data is information that is linked or reasonably linkable to an identified or identifiable individual. We collect the following types of personal data:
Personal Data You Provide
Depending on how you interact with our Site and Services, we will collect the following personal data that you voluntarily provide to us for the following purposes:
Get Rates. If you use our free rate service to find your rate, you will provide us with your name, email address, physical address, phone number, type of residence, estimated financial and credit information (e.g., current mortgage balance and credit score), and military status.
Contact Us. If you give us a call, you will provide us with your phone number and any additional information you choose to provide during the call. You may opt out of further communications from us by requesting to be placed on our Do Not Call list or by replying "STOP" to our text messages.
Chat. If you use our chat feature, you will provide us with your name and any information you choose to provide in your message.
Sign Up for Email. If you sign up to receive emails from us, you will provide us with your name and email address. To unsubscribe from our marketing emails, please click the unsubscribe link included in the footer of our emails. You also may submit a request to us at contact@mortgageautomated.com
To review or request changes to any of your personal data, please contact us at contact@mortgageautomated.com.
Personal Data as You Navigate Our Site
We automatically collect certain personal data through your use of our Site and our use of cookies and other tracking technologies, such as the following:
Usage Information. For example, the pages on the Site you access, the frequency of access, and what you click on while on the Site.
Device Information. For example, hardware model, operating system, application version number, and browser.
Mobile Device Information. Aggregated information about whether the Site is accessed via a mobile device or tablet, the device type, and the carrier.
Location Information. Location information from Site visitors on a city-regional basis.
For more information on our cookie usage see our "COOKIES AND OTHER TRACKING TECHNOLOGIES" section below.
Personal Data We Collect About You from Other Sources
In some cases, we may receive personal data about you from other sources, such as from website data analytics providers.
2. HOW WE USE YOUR PERSONAL DATA
In addition to the purposes stated above, we may use all the personal data we collect in accordance with applicable law such as to:
Personalize your experience and match you with one of our business partners who may assist you with mortgage products or services and related services;
Maintain and improve our Site and Services;
Protect the security and integrity of our Site and Services;
Investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or violations of our General Terms, and to otherwise fulfill our legal obligations;
Monitor compliance with and enforce this Privacy Policy and any applicable agreements and policies;
Defend our legal rights and the rights of others;
Fulfill any other purposes for which you provide it;
For any purpose that is reasonably necessary to or compatible with the original purpose for which we collected the personal data as disclosed to you; and
Comply with applicable law.
3. HOW WE SHARE YOUR PERSONAL DATA
We may share the personal data that we collect about you in the following ways:
With the businesses with which we partner to offer you products, services, and promotions and, as applicable, with their affiliates and third-party finder or marketing companies. When you choose to participate in a particular offer or program, you authorize us to provide your personal data to those business partners. PLEASE NOTE: The business partners that interact with you may retain or use your information whether or not you use their services, and their privacy and information-sharing practices are set forth in, and governed by, their respective privacy policies;
With vendors who perform data or Site-related services on our behalf (e.g., email, hosting, maintenance, backup, analysis, verification, etc.);
To the extent that we are required to do so by law;
With vendors to prepare, deploy and analyze advertising content;
In connection with any legal proceedings or prospective legal proceedings;
To establish, exercise, or defend our or a third party's legal rights, including providing information to others for the purposes of fraud prevention;
With any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal data where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal data;
With any other person or entity as part of any business or asset sale, equity transaction, merger, acquisition, bankruptcy, liquidation, or similar proceeding, or in preparation for any of these events;
With any other person or entity where you consent to the disclosure; and
For any other purpose disclosed by us when you provide the personal data or for any other purpose we deem necessary, including to protect the health or safety of others.
4. COOKIES AND OTHER TRACKING TECHNOLOGIES
How We Use Cookies
Like many other companies, we use cookies, web beacons, and other tracking technologies (collectively, "Cookies"). Cookies are small files of information that are stored by your web browser software on your computer hard drive, mobile or other devices (e.g., smartphones or tablets).
We use Cookies to:
Estimate audience size and usage patterns;
Understand and save your preferences for future visits, allowing us to customize the Site and Services to your individual needs;
Advertise new content and services that relate to your interests;
Keep track of advertisements and search engine results;
Compile aggregate data about site traffic and site interactions to resolve issues and offer better site experiences and tools in the future; and
Recognize when you return to the Site.
We set some Cookies ourselves, while separate entities set other Cookies. We use Cookies other entities set to provide us with useful information to help us improve our Site and Services, to conduct advertising, and to analyze the effectiveness of advertising. For example, we use Cookies from Google, Facebook and other similar companies.
How You Can Opt Out of Cookies
Browser Settings
You can block Cookies by changing your Internet browser settings to refuse all or some Cookies. If you choose to block all Cookies (including essential Cookies) you may not be able to access all or parts of the Site.
You can find out more about Cookies and how to manage them by visiting www.AboutCookies.org or www.allaboutcookies.org.
Platform Controls
You can opt out of Cookies set by specific entities by following the instructions found at these links:
Facebook: https://www.facebook.com/about/ads
Google: https://adssettings.google.com
LinkedIn: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
Microsoft: https://account.microsoft.com/privacy/ad-settings/
Yahoo: https://policies.yahoo.com/xa/en/yahoo/privacy/topics/opt-outfaq/
Advertising Industry Resources
You can understand which entities have currently enabled Cookies for your browser or mobile device and how to opt out of some of those Cookies by accessing the Network Advertising Initiative's website or the Digital Advertising Alliance's website. For more information on mobile specific opt-out choices, visit the Network Advertising Initiative's Mobile Choices website.
Please note these opt-out mechanisms are specific to the device or browser on which they are exercised. Therefore, you will need to opt out on every browser and device that you use.
Google Analytics
We use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses Cookies to help us analyze how users interact with the Site and Services, compile reports on their activity, and provide other services related to their activity and usage. The technologies used by Google may collect information such as your IP address, time of visit, whether you are a returning visitor, and any referring website. The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google's privacy policies. To learn more about Google's partner services and to learn how to opt out of tracking of analytics by Google, click here.
Google reCAPTCHA
We use Google reCAPTCHA, a free service provided by Google, Inc., to protect our Site from spam and abuse. Google reCAPTCHA uses advanced risk analysis techniques to decipher humans and bots. Google reCAPTCHA works differently depending on what version is deployed. For example, you may be asked to check a box indicating that you are not a robot or Google reCAPTCHA may detect abusive traffic without user interaction. Google reCAPTCHA works by transmitting certain types of information to Google, such as the referrer URL, IP address, visitor behavior, operating system information, browser and length of the visit, cookies, and mouse movements. Your use of Google reCAPTCHA is subject to Google's Privacy Policy and Terms of Service. More information as to Google reCAPTCHA and how it works is available here.
Other Types of Collecting Activities
We use site visit recording technology to memorialize visits to the Site, including technology provided by third parties, such as Jornaya's Lead ID or Active Prospect's TrustedForm, as applicable. We use LeadID and/or TrustedForm to independently document users' consent to be contacted. The LeadID and/or TrustedForm script is embedded on our Site and collects the following information when you interact with the page(s) where the script is present: page URL, mouse movements and clicks, contact information inputted by the user, a snapshot of the page, including IP address of the user's computer, time on the page, date and time that the LeadID and/or TrustedForm script was loaded, as well as the date and time of the various user interactions with the page, and HTTP headers from the user's browser. For more information about ActiveProspect's data use and collection policies and practices, please review ActiveProspect's TrustedForm Privacy Notice. For more information about Jornaya's data use and collection policies and practices, please review the Jornaya Privacy Policy.
We also use Matomo to collect information on website user behavior (e.g., user clicks and mouse movements, page scrolls, window resizes, form interactions, and page changes). This information enables us to monitor and improve the user experience. Matomo's privacy policy is available here.
5. OPT-OUT PREFERENCE SIGNALS
The Site recognizes the Global Privacy Control ("GPC") signal. If you are using a browser setting or plug-in that sends an opt-out preference signal to each website you visit, we will treat that as a valid request to opt out. To download and use a browser supporting the GPC browser signal, click here: https://globalprivacycontrol.org/orgs. If you choose to use the GPC signal, you will need to turn it on for each supported browser or browser extension you use.
Some internet browsers incorporate a "Do Not Track" feature that signals to websites you visit that you do not want to have your online activity tracked. Given that there is not a uniform way that browsers communicate the "Do Not Track" signal, the Site does not currently interpret, respond to or alter its practices when it receives "Do Not Track" signals.
6. SECURITY
We maintain commercially reasonable security measures to protect the personal data we collect and store from loss, misuse, destruction, or unauthorized access. However, no security measure or modality of data transmission over the Internet is 100% secure. Although we strive to use commercially acceptable means to protect your personal data, we cannot guarantee absolute security.
7. THIRD-PARTY LINKS
The Site may contain links that will let you leave the Site and access another website. Linked websites are not under our control. We accept no responsibility or liability for these other websites.
8. CHILDREN'S PRIVACY
The Site and Services are not intended for children under 13 years of age. We do not knowingly collect, use, or disclose personal data from children under 13.
9. YOUR STATE PRIVACY RIGHTS AND ADDITIONAL DISCLOSURES
Depending on the state in which you reside, you may have certain privacy rights regarding your personal data. If you are a California resident, please see our "NOTICE TO CALIFORNIA RESIDENTS" section below. For other state residents, your privacy rights may include (if applicable):
The right to confirm whether or not we are processing your personal data and to access such personal data and the categories of personal data we are processing or have processed;
The right to obtain a copy of your personal data that we collected from and/or about you in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the information to another controller without hindrance, where the processing is carried out by automated means;
The right, at our option, to obtain a list of specific third parties, other than natural persons, to which we have disclosed your personal data or any personal data;
The right to delete personal data that we collected from and/or about you, subject to certain exceptions;
The right to correct inaccurate personal data that we maintain about you, subject to certain exceptions;
The right, if applicable, to opt out of the processing of your personal data for purposes of (1) targeted advertising; (2) the “sale” of your personal data (as that term is defined by applicable law); and (3) profiling in furtherance of decisions that produce legal or similarly significant effects concerning you;
If we are required by applicable law to obtain your consent to process sensitive personal data, the right to withdraw your consent; and
The right not to receive discriminatory treatment by us for the exercise of your privacy rights.
We use Cookies to display advertisements about our Services to you on nonaffiliated websites, applications, and online services. This is "targeted advertising" under applicable privacy laws. When we engage in those activities, we sell personal data (i.e., information from Cookies) to third-party advertisers and analytics companies.
As part of our Services, we use the personal data that you provide us with to match you with a lender that best suits your needs. This matching process constitutes "profiling in furtherance of decisions that produce legal or similarly significant effects" under applicable privacy laws.
To exercise your rights, please submit a request through our interactive webform available here or by calling us at 1-323-571-2865. If legally required, we will comply with your request upon verification of your identity and, to the extent applicable, the identity of the individual on whose behalf you are making such request. To do so, we will ask you to verify data points based on information we have in our records. If you are submitting an opt-out request on behalf of another individual, please use the same contact methods described above. We will process authorized agent requests in accordance with applicable law. If we refuse to take action regarding your request, you may appeal our decision through our interactive webform available here, by calling us at 1-323-571-2865, or by replying to the email you received from us in response to your request.
10. NOTICE TO CALIFORNIA RESIDENTS
The California Consumer Privacy Act, as amended by the California Privacy Rights Act of 2020 ("CCPA"), requires that we provide California residents with a privacy policy that contains a comprehensive description of our online and offline practices regarding the collection, use, disclosure, sale, sharing, and retention of personal information and of the rights of California residents regarding their personal information. This section of the Privacy Policy is intended solely for, and is applicable only as to, California residents. If you are not a California resident, this section does not apply to you and you should not rely on it.
The CCPA defines "personal information" to mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California resident or household. Personal information does not include publicly available, deidentified or aggregated information or lawfully obtained, truthful information that is a matter of public concern. For purposes of this "NOTICE TO CALIFORNIA RESIDENTS" section we will refer to this information as "Personal Information."
The CCPA's privacy rights described below do not apply to Personal Information that we collect, process, sell, or disclose subject to the federal Gramm-Leach-Bliley Act and its implementing regulations or the California Financial Information Privacy Act. Because we are subject to those laws and regulations, much of the Personal Information that we collect is exempt from the CCPA. Your choices and rights with respect to our use and sharing of that information are subject to our U.S. Consumer Privacy Notice.
Notice at Collection of Personal Information
We currently collect and, in the 12 months prior to the Last Updated Date of this Privacy Policy, have collected the following categories of Personal Information:
Identifiers (name, alias, postal address, online identifier, Internet Protocol address, email address)
Unique personal identifiers (device identifier; cookies, beacons, pixel tags, mobile ad identifiers, or other similar technology; customer number, unique pseudonym or user alias; other forms of persistent or probabilistic identifiers that can be used to identify a particular consumer or device)
Personal information described in California’s Customer Records statute (California Civil Code § 1798.80(e)) (telephone number, financial information (customer-provided estimates of current mortgage balance and credit score), as well as the categories listed in "Identifiers" category above)
Characteristics of protected classifications under California or federal law (military or veteran status)
Commercial information (records of personal property, products or services purchased, obtained or considered; other purchasing or consuming histories or tendencies)
Internet or other electronic network activity information (browsing history; search history; and information regarding consumer's interaction with website, application or advertisement)
Geolocation data
Audio, electronic, or similar information
We collect Personal Information directly from California residents and from data analytics providers. We do not collect all categories of Personal Information from each source.
In addition to the purposes stated above in the section "HOW WE USE YOUR PERSONAL DATA" we currently collect and have collected the above categories of Personal Information for the following business or commercial purposes:
Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards
Helping to ensure security and integrity to the extent the use of your Personal Information is reasonably necessary and proportionate for these purposes
Debugging to identify and repair errors that impair existing intended functionality
Short-term, transient use, including, but not limited to, non-personalized advertising shown as part of your current interaction with us, provided that your Personal Information is not disclosed to another third party and is not used to build a profile about you or otherwise alter your experience outside the current interaction with us
Performing services, including providing customer service, verifying customer information, or providing similar services
Providing advertising and marketing services, except for cross-context behavioral advertising, to you provided that, for the purpose of advertising and marketing, our service providers and/or contractors shall not combine the Personal Information of opted-out consumers that the service provider or contractor receives from us, or on our behalf with Personal Information that the service provider or contractor receives from, or on behalf of, another person or persons or collects from its own interaction with you
Undertaking internal research for technological development and demonstration
Undertaking activities to verify or maintain the quality of a service, and to improve, upgrade, or enhance the service
Advancing our commercial or economic interests, such as by enabling or effecting, directly or indirectly, a commercial transaction
Sale, Sharing, and Disclosure of Personal Information
The following table identifies the categories of Personal Information that we sold or shared to third parties in the 12 months preceding the Last Updated Date of this Privacy Policy and, for each category, the categories of third parties to whom we sold or shared Personal Information:
We have NOT sold or shared Personal Information to third parties to advance our commercial or economic interests.
The following table identifies the categories of Personal Information that was NOT disclosed for a business purpose in the 12 months preceding the Last Updated Date of this Privacy Policy and, for each category, the categories of recipients to whom we disclosed Personal Information:
We disclosed Personal Information for all the above-listed CCPA business or commercial purposes.
We do not knowingly collect, sell, or share the Personal Information of consumers under 16 years of age. We do not use sensitive Personal Information for purposes other than those allowed by the CCPA and its regulations.
Retention of Personal Information
We retain your Personal Information for as long as necessary to fulfill the purposes for which we collect it, such as to provide you with the service you have requested, and for the purpose of satisfying any legal, accounting, contractual, or reporting requirements that apply to us.
Your Rights
If you are a California resident, you have the following rights with respect to your Personal Information:
The right to know what Personal Information we have collected about you, including the categories of Personal Information, the categories of sources from which we collected Personal Information, the business or commercial purpose for collecting, selling or sharing Personal Information (if applicable), the categories of third parties to whom we disclose Personal Information (if applicable), and the specific pieces of Personal Information we collected about you;
The right to delete Personal Information that we collected from you, subject to certain exceptions;
The right to correct inaccurate Personal Information that we maintain about you;
If we sell or share Personal Information, the right to opt out of the sale or sharing;
If we use or disclose sensitive Personal Information for purposes other than those allowed by the CCPA and its regulations, the right to limit our use or disclosure; and
The right not to receive discriminatory treatment by us for the exercise of privacy rights the CCPA confers.
How to Submit a Request to Know, Delete, and/or Correct
You may submit a request to know, delete, and/or correct through our interactive webform available here, by emailing us at Contact@MortgageAutomated.com, or by calling us at (323) 571 - 2865.
As mentioned above, if you are a California resident who has a financial product or service with us, much of the Personal Information that we collect is exempt from the CCPA and, therefore, is not subject to the rights discussed in this "NOTICE TO CALIFORNIA RESIDENTS" section. Your choices and rights with respect to our use and sharing of that information are subject to our U.S. Consumer Privacy Notice.
If you are submitting a request on behalf of a California resident, please submit the request through one of the designated methods discussed above. After submitting the request, and if the request is not subject to an exemption or exception, we will require additional information to verify your authority to act on behalf of the California resident.
Our Process for Verifying a Request to Know, Delete, and/or Correct
If we determine that your request is not subject to an exemption or exception, we will comply with your request upon verification of your identity and, to the extent applicable, the identity of the California resident on whose behalf you are making such request.
We will verify your identity either to a "reasonable degree of certainty" or a "reasonably high degree of certainty" depending on the sensitivity of the Personal Information and the risk of harm to you by unauthorized disclosure, deletion, or correction as applicable. To do so, we will ask you to verify data points based on information we have in our records concerning you.
Right to Opt Out of Sale or Sharing of Personal Information
If you are a California resident, you have the right to direct us to stop selling or sharing your Personal Information.
You may submit a request to opt out of sales or sharing through our interactive webform available by clicking here. If you have enabled privacy controls on your browser (such as a plugin), we will also treat that as a valid request to opt out. Please see the "OPT-OUT PREFERENCE SIGNALS" section above for more information.
Shine the Light Law
If you are a California resident and have an established business relationship with us, California Civil Code § 1798.83 permits you to request information regarding the disclosure of your personal information by us to third parties for the third parties' direct marketing purposes (as those terms are defined in that statute). To make such a request, please send an email to Contact@MortgageAutomated.com with the subject line "Shine the Light Request."
11. ACCESSIBILITY
We are committed to ensuring this Privacy Policy is accessible to individuals with disabilities. If you wish to access this Privacy Policy in an alternative format, please contact us as described below.
12. HOW TO CONTACT US
To contact us for questions or concerns about our privacy policies or practices, please email us at Contact@MortgageAutomated.com.